Black Friday, the biggest shopping day of the year, is once again drawing customers to the stores with can’t miss savings.
Statistics show that Black Friday shoppers spend an average of $805 each, which is slightly up from last year.
WLDS/WEAI News stopped by Lincoln Square Shopping Center on Friday morning to find out how stores are handling the crowds.
Some stores, including Goody’s and JC Penney, opened their doors on Thanksgiving.
Goody’s Manager Sierra Hunt has experienced the Black Friday madness for the past decade and says customers enjoy the earlier shopping hours.
“We had people waiting, but it wasn’t a big rush. Last year we were open shorter on Thanksgiving. We opened two hours earlier this year. I think a lot more people got time to come in yesterday. I don’t know if that is going to impact us today.”
The doors at Glik’s opened at 6 a.m. this morning and employee Rachael Sellars, who happens to be an avid Black Friday shopper, says the crowds are calmer than previous years.
“I think people are starting to realize what Black Friday shopping is like and they are spreading out their shopping more. I expect it to be steady because people have things to do and this is their day off. We are still going to have sales going on for Small Business Saturday. We really value the people of Jacksonville, so we need to give back to them since they support our business.”
Amy Wilson has worked 17 consecutive Black Fridays at JC Penney and says sales in the store have been fantastic, even though reports claim more people than ever are doing holiday shopping on mobile devices.
“We were very busy, much more busy than we anticipated. They were lined up the building. I think customers want to shop local and contribute to Jacksonville.”
The software firm Adobe tracks sales at 45-hundred websites, and says consumers bought about a $1 billion worth of merchandise on mobile devices overnight. That’s a 22 percent increase from last year.