Dairy Queen returns to Jacksonville

By Blake Schnitker on July 27 at 3:49pm

With summer heat in full effect, Dairy Queen in Jacksonville is re-opening at the ideal time.

Although still at its original location on the corner of South Main and Michigan, the local Dairy Queen is taking on a new look after a lengthy renovation project.

Randy Young, a Business Consultant with International Dairy Queen, talked about the building’s makeover.

“The digital menu boards that we’ve got here are fairly new to the system, we don’t have a lot of those out in central Illinois yet, you’ll start to see them more and more in Dairy Queens. The design or the decor is what we call the ‘grill-and-chill’ decor that’s pretty standard for all the new stores, and the same for the exterior with the applique panels and the blue LED lighting,” says Young.

Along with structural changes, the new DQ has all new staff members who’ve been working diligently to keep up with the rush of customers.

Young talked about the work of Dairy Queen’s employees and expressed excitement about the franchise returning to the city.

“Corporately, we are absolutely ecstatic that we’ve got the Dairy Queen back in Jacksonville, and that these nice crew members are taking the ball and running with it … extreme excitement and lots of very friendly, very patient, very happy customers,” Young says.

Since officially re-opening on Monday, the new Dairy Queen has been busy with customers from Jacksonville as well as surrounding towns such as Beardstown and Winchester.